feldwick&company
integrative insights from a flexible micro-agency with the clout, connections and confidence to punch above its weight
Ethos
We help brands get shit done and make great work.
We do this by making sense of messy, complicated challenges. We combine consumer, cultural, and commercial insights to provide full understanding.
We call this Integrative Insights. Your audience can tell you a lot - but it can’t tell you the whole answer. We cast our net wide, pulling from different research methods and data sources to complete the picture.
Better understanding makes for better recommendations, richer storytelling, and confidence that a business can align around.
Approach
Great insights need great people.
But different challenges need different approaches and skillsets.
We assemble a team of specialists to tackle each brief, bringing on board the skills we need, as we need them. We’re not constrained by who we have on payroll. You get the right squad for the job.
Hereward is the central pillar of project teams, leading the overall workstream and delivering much of the boots-on-the-ground work himself.
Services
Research, insight and strategy projects – great and small.
From quick qual projects delivering clarity against tight constraints…
…to expansive, multi-market, multi-disciplinary work addressing fundamental strategic challenges.
Especially:
brand, comms, creative development
innovation, opportunity, co-creation
design, usability, JTBD
audience illumination and customer closeness
B2C, B2B, vulnerable audiences, fandoms and subcultures
Values
We strive to leave the world a better place than we found it.
By helping clients make better, more useful, more beautiful products and content.
By ensuring our own impact in the world is as positive as possible.
And by supporting organisations with similar goals through special rates and discounts for
charities
B–Corps
social enterprises
small businesses