I‘m a researcher. Or an insight consultant, perhaps.

I help brands understand their audiences, their competitors, their business, and the wider world, so they can make things happen in their organisation, and create great work.

I’m mostly a quallie, but with an integrative outlook. This means I run a great focus group, but I don’t believe that focus groups usually give the whole picture. I try to pull from the widest possible range of inputs to formulate a holistic understanding of your challenge. Each method, or data source, gives part of the picture. Taken together, you get a fully realised vision of the consumer, commercial, and cultural reality.

So I’m mostly a quallie, but I’m also an ethnographer, I’m a cultural researcher, I’m sometimes a semiotician, and I’m occasionally a quantie. Whatever it takes.

In 15 years working in insight and creative agencies, I’ve had the privilege to work for dozens of major UK and global brands, including BT, bp, LEGO, Amazon Fresh, Ecover/method, Cancer Research UK, Sage, Samsung, Prudential and more.

I’ve led large-scale, multi-market, and multidisciplinary research programmes, delivering directly to C-suite stakeholders – and scrappy, fast-turnaround, quick-and-dirty qual that absolutely, positively has to deliver findings in 48 hours before the creative agency go into production.

I work at every stage of the product and marketing funnel - from audience understanding and segmentation, to innovation and concept development, to advertising, comms and messaging.

“Mate, you’re the best in the business when it comes to creative development research.” – Qualitative Principal, Basis Global

“I always loved working with you - you're by far the best researcher I've met.” – Managing Partner, VML

“You’re a brilliantly insightful and thoughtful researcher. I’ve always enjoyed working with you and you’ve delivered some fantastic work for us.” – Reputational Insights Lead, Lloyds Banking Group

If you’ve read this far, I’d love to talk. We can talk about your business, share some research stories, reminisce about the good ol’ days, and make plans for the exciting new times to come. Drop me a message and we can chat.